1. Update and optimize your social media profile
Your personal brand and how others perceive you is very important. Normally, after reaching out to someone you want to connect with on social media, they will most likely check out your profile to see who you are and if they are willing to connect with you. Make sure your page is up to date and free of errors like misspelled words.
2. Ask yourself what do you bring to the table
Think about what you can do for others instead of what they can do for you. Helping others, even in small ways, can often go a long way with networking and building quality business relationships.
3. Publish and share content
If you have never published your own social media content, it may sound intimidating. It is a lot easier than it may sound. Find your voice and figure out the message you want to relay to your following. Be strategic, consistent and creative. Content creators can draw a lot of attention to themselves and their business with fresh ideas. A solid content strategy will draw sales. If you don’t know the first thing about how to design your own social media content, you can easily search for free tutorials online.
4. Be yourself
Always be your genuine self. There are a number of people who are very successful networking on social media largely because they are just being themselves with a little twist. Find creative ways to showcase your personality and skills. Never be afraid to think outside of the box.
5. Patience is key!
You just connected with a new potential client via social media. You have had promising conversations but something is stopping them from taking the next steps. Be Patient! There could be several reasons why they have not taken you up on your offer. Reminding them of your product or service everyday is not going to help. Give a gentle nudge every so often but don’t become a pest. Be genuine in your relationship with potential customers or clients. Find ways to offer them value without you always getting something in return right away.
Continue to be effective during this new age of social distancing. Mastering your social media strategy will help your company generate more business.