This event is part of The 2030 Movement, a free two-week online festival for the next leaders and innovators in tech. Head to The2030Movement.com to see the full schedule.
With the pandemic supercharging all things virtual, the shift to digital shopping has been accelerated by roughly five years. And along with this acceleration comes the renewed interest in technologies that not only enable but take digital shopping to the next level.
Augmented Reality (AR) and Virtual Reality (VR) helps retailers offer an immersive, engaging, and most importantly safer experience to consumers with the global market estimated to reach USD 1.6 billion by 2025. But can AR & VR really help retailers to sell the next thousand pairs of sneakers, lipsticks, or even cars?
Find out in this discussion with our panel of retail and AR/VR experts. We’ll discuss what these technologies are capable of, what retailers need to know before investing, and how AR/VR can work hand in hand with the other pieces of marketing to provide an optimal brand experience.
- Caitlin Lomax (Moderator) | Director, Intr Studio
- Amit Mangwani | Head of Sales – Industry, APAC, Unity Technologies
- Markus Hofmann | Director of Product & UX, MRStudios
- Lionel Chok | Creative Technologist, iMMERSiVELY (a Toffs Technologies co)