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Beyond annoying ads: useful ideas from digital marketing – SM-ITAM SG

2021-09-21

Beyond annoying ads: useful ideas from digital marketing – SM-ITAM SG

2021-09-21
Organizer

BCS, The Chartered Institute for IT

Website: https://www.eventbrite.co.uk/o/bcs-the-chartered-institute-for-it-12637046414
Keynote event for the Annual Conference 2021.

SPEAKER

Elena Schevchenko, Doctoral Researcher, Edinburgh Business School

AGENDA

18:30 – Event starts

20:00 – Close

SYNOPSIS

Digital Marketing has earned a somewhat bad reputation for invading digital privacy and other “annoying” practices. Though this reputation is partially well-deserved, digital marketing activities are not limited to advertising and spam e-mails. With the focus on the customers’ needs, wants, and interests, the marketing function penetrates all the client-facing and product design roles in a modern organisation and is highly relevant to service management in IT. Elena shares some ideas and recent developments from digital marketing research that BCS SM-ITAM specialists might find useful in her keynote presentation.

SPEAKER BIOGRAPHY

Elena Shevchenko is a digital marketing researcher and educator with a special interest in online consumer engagement, and digital technology adoption in marketing. She has been teaching a range of marketing and business communication courses for universities in Dubai and the UK. Before moving into academia, Elena worked as a marketing professional in hospitality and higher education in Dubai.

Our events are for adults aged 16 years and over.

THIS EVENT IS BROUGHT TO YOU BY:

BCS Service Management and IT Asset Management (SM-ITAM) SG

Visit https://www.bcs.org/membership/member-communities/service-management-and-it-asset-management-sm-itam-specialist-group/

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2021-09-21

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